Privacy Policy

Last Updated: October 2023

At Blakely Clothing Store, we believe that great style should be accessible to everyone—and that includes protecting your personal information with the same care we put into crafting our Harrington Jackets and Oxbridge Jumpers. Inspired by our Stirling headquarters’ commitment to quality and community, this Privacy Policy explains how we collect, use, and safeguard your data when you visit blakely-clothinguk.com.

We serve a global community of style-conscious individuals who value versatile, everyday wear—from durable Activewear and comfortable Hoodies to our featured Seasonal Collections. Just as our payment system is built for reliability and ease, our privacy practices are designed for transparency and trust.

1. Information We Collect

We collect information that helps us provide a seamless shopping experience, whether you’re refreshing your Casualwear collection or exploring our Football gear:

Information You Provide Directly:

• Contact Details: Name, email address, shipping address (like 23 Burghmuir Rd, Stirling), and phone number when you create an account or place an order.
• Payment Information: Credit/debit card details (processed securely via PCI-compliant gateways), PayPal email, and billing address. We never store your full card details on our servers.
• Account Preferences: Size preferences, wish lists, and communication settings.
• Communications: Emails sent to [email protected], chat logs, and feedback.

Information Collected Automatically:

• Device & Browsing Data: IP address, browser type, device information, and pages viewed (e.g., when browsing Active Studios or Coats & Jackets).
• Purchase History: Orders, returns, and items viewed across our Collections.
• Location Data: General location (country/city) for currency display and shipping estimates.

2. How We Use Your Information

We use your data to enhance your Blakely experience—just as we design our Dresses & Skirts for versatility and our Boxers for comfort:

• To Process Orders: Fulfill purchases, arrange global shipping (excluding select remote areas), and handle returns within our 15-day policy.
• To Communicate: Send order confirmations, shipping updates, and responses to your inquiries.
• To Improve Our Store: Analyze browsing patterns (e.g., interest in Days of Summer edits or Featured items) to enhance our website and product range.
• For Marketing: With your consent, send updates about new Collections, promotions, or restocked Activewear. You can opt out anytime.
• For Security: Monitor transactions to prevent fraud, in line with our secure payment philosophy.

3. Data Sharing and Disclosure

We treat your data with the same integrity we apply to our craftsmanship:

• Trusted Service Providers: We share data only with partners essential to our operations—payment processors (like PayPal), shipping carriers, and IT security providers—all bound by strict confidentiality.
• Legal Compliance: We may disclose information if required by law or to protect our rights, customers, or website.
• Business Transfers: In the event of a merger or sale, customer data may be transferred as a business asset.
• Never Sold: We do not—and will not—sell your personal data to third parties.

4. Data Storage and Security

Your security is our priority, mirroring the protection we apply to your payment details:

• Storage Locations: Data is stored on secure servers within the UK and European Economic Area (EEA), with safeguards for international transfers.
• Encryption: All transactions are protected with end-to-end SSL encryption, similar to our checkout process.
• Access Controls: Strict internal policies limit data access to authorised personnel only.
• Retention: We retain data only as long as necessary for business, legal, or tax purposes (typically 6 years for order records).

5. Your Rights and Choices

You have control over your data, just as you have choices in styling your wardrobe:

• Access & Correction: Request a copy of your data or update inaccuracies via your account or by emailing us.
• Deletion: Request deletion of your data, subject to legal obligations.
• Marketing Opt-Out: Unsubscribe from promotional emails using the link in any email or through your account settings.
• Account Closure: Request account deactivation by contacting our team.
• Data Portability: Request your data in a structured, machine-readable format.

To exercise these rights, contact us at [email protected]. We respond within 30 days, in line with UK GDPR and applicable international regulations.

6. Cookies and Tracking Technologies

Like many online stores, we use cookies to enhance your browsing experience:

• Essential Cookies: Required for site functionality (e.g., shopping cart, login).
• Analytical Cookies: Help us understand how customers interact with our site (e.g., which Collections are most viewed).
• Marketing Cookies: Used, with consent, to show relevant ads for our products (e.g., Harrington Jackets or Activewear).

You can manage cookies via your browser settings. Note that disabling some cookies may affect site performance.

7. International Data Transfers

We ship globally (excluding some remote areas), and data may be processed outside your country. We ensure all transfers comply with UK GDPR and use approved safeguards (e.g., Standard Contractual Clauses) for protection.

8. Children’s Privacy

Our website is not directed at children under 16. We do not knowingly collect data from children. If you believe a child has provided us with information, please contact us immediately.

9. Changes to This Policy

We may update this policy as our store evolves—just as we refresh our Seasonal Collections. Changes will be posted here with an updated “Last Revised” date. Significant changes will be communicated via email or site notifications.